Privacy Policy (effective 14 Oct 2026)
Effective date: October 14, 2026
The short version
- Studio Era Fitness Ltd, a Canadian company, is responsible for your information. Reach our Privacy Officer at privacy@studioera.co.
- We collect what you give us to run your account and membership, what you choose to track or share, and the technical information any app or website produces.
- We use it to run your membership, set your targets, help you when you ask, send membership and marketing emails, understand how the app is used, and meet our legal duties.
- We use service providers to run the app, membership and support. Section 4 explains the providers and other recipients of your information.
- We never sell your information. We never use your fitness information, photos or connected health data (Apple Health or Health Connect) for advertising, and we never share them with advertisers. We never publish your photos or story without your separate permission. Other members never see your private records.
- Your fitness and health information gets its own document, the Fitness Data Privacy Notice, which you agree to separately.
- You can delete your account in the app, or email privacy@studioera.co to access, correct or delete your information or withdraw consent.
- If the law where you live gives you more rights than this policy describes, you keep those rights.
1. Who we are and what this covers
Studio Era Fitness Ltd ("Studio Era", "we", "us" or "our") is the Canadian company responsible for the personal information described here. Our Privacy Officer can be reached at privacy@studioera.co; our mailing address is at the end.
This policy covers our website, the Studio Era app, membership and billing, support and our help center, our member community, group calls and the emails we send. We are based in Canada and serve members around the world.
The Fitness Data Privacy Notice supplements this policy for your fitness and health information; you give the consent described in it separately when you set up your program. The Fitness & Health Disclaimer explains the limits and risks of our service. The Terms & Conditions cover membership, payment, cancellation and refunds.
2. What we collect and where it comes from
What we hold depends on whether you visit the website, join, use a feature or write to us. Most of it comes from you. Some is created by the app as you use it, and some comes from the companies that process your payment or host your support conversation. If you move to this app from an earlier Studio Era app, we bring your account and saved history across with your permission.
Account and contact. Your name, email address, sign-in and recovery details, and contact preferences. From you. If you sign in with Apple or Google, we receive the account details that service shares with us.
Purchases and billing. Your plan, trial and subscription status, purchase and renewal dates, transaction identifiers, billing country, currency, taxes, discounts and refunds, and limited payment-method details such as card type and last digits. From you and from Stripe or Apple. We never see your full card number.
Fitness and health information. Your sex, age, height, weight, activity level and goals; anything you choose to track; progress photos; Apple Health or Health Connect data you connect; and the targets and progress history the app creates. The Fitness Data Privacy Notice explains all of this.
Support and messages. Messages, attachments, screenshots and our replies. These may include health details if you choose to share them.
Community and calls. Your display name, posts and comments in our Skool community, and your image, voice or questions if you join a recorded call.
Website and device. IP address and the approximate region it implies, browser or app version, device type and identifiers, push notification tokens if you turn notifications on, access times, pages or screens viewed, features used, referring pages, cookie identifiers, and diagnostic and security logs.
Permissions and requests. The documents you have agreed to, the version you agreed to, and when, your privacy and cancellation requests, and what we did in response.
Publicity material. Testimonial videos, transformation stories and photos you separately agree to give us, and the permission that goes with them.
We do not ask for your medical history. If you choose to tell us about a condition, injury or pregnancy in a message or post, we treat it as health information. Please do not send us another person's private information, your full card number or your password.
3. Why we use your information
To run your membership. We use account and billing information to create your account, recognize what you have paid for, process the charges you authorized, confirm your purchase, manage access, check trial eligibility and handle refund requests.
To build and run your program. We use the fitness information you give us to set your targets, deliver the programs and tracking features you choose, and show your progress. The Fitness Data Privacy Notice explains this.
To help you and keep the service working. We use what we need to answer your questions, fix account and technical problems, keep the app running and protect accounts from unauthorized access and fraud.
To understand how the app is used. Our product analytics tool records the screens members view, the features they use and where errors occur, including session recordings in which everything you type and every image is masked, so we can fix problems and improve the app. We do not use it for advertising.
To email you. We use your email address to send messages needed to manage your account and membership, including access, payment, security and important service notices. We also send Studio Era tips, news and promotional offers. You can unsubscribe from marketing emails using the link in any marketing email. Unsubscribing from marketing does not cancel your membership or stop necessary account and membership messages.
Statistics about members. We may produce statistics about member characteristics, engagement and recorded progress, for example age ranges, starting weights, changes in recorded weight and program completion, to understand patterns and improve our programs, features and support. We produce them only from de-identified records, in groups large enough that no individual can be picked out, and we never try to re-identify anyone. They are not part of the consent you give in the Fitness Data Privacy Notice because they cannot be traced back to you.
To answer support requests with AI help. We use support conversations and relevant account information to respond to your requests and resolve account or technical problems. Our team works with customer-support service providers and may use AI services to help prepare or review individual replies. An AI assistant may also answer you directly and identifies itself as one. These AI services can read what you send to support and the account details needed to help you. Under our agreements, none of them uses your conversations to train their models. AI answers can be wrong; you can ask for a person at any time.
To meet our legal duties. We keep limited records for tax, accounting, privacy requests, consent, disputes and legal claims.
We never use your individual fitness information to target or measure advertising, and we never use it to build or train AI models. If we ever want to use your information for a new purpose that needs your permission, we ask first.
4. Who can see your information
Our team. Access is limited to the people who need it for their work, including contracted support staff and approved technical contractors, some of whom work outside Canada. Support staff see your profile, targets and tracking history only to help you with a request. Access to private progress photos is limited to technical staff where needed to run, secure or fix the service, subject to the limited legal and safety exceptions below.
Providers and other recipients. We limit the information we share to what is needed for the purposes described in this policy. Providers processing information on our behalf do so under contractual instructions and restrictions.
Payments and app distribution. Stripe processes website and Android payments and subscriptions. Apple handles App Store purchases and app distribution under its own privacy policy; we receive transaction and entitlement information from it. Google distributes the Android app through Google Play under its own privacy policy.
Support and AI. Our support platform (Intercom, including its AI features), our contracted support staff, and the AI services that our team may use to help prepare or review individual replies (under terms that prohibit training on your data) can see what you send to support and the account details needed to help you.
Community and calls. We use Skool for our member community and Skool or Zoom for group calls, as section 6 explains.
Product analytics. Our product analytics tool (PostHog) records how the app is used, including masked session recordings.
Operations and administration. Hosting, database, storage, content-delivery and technical-support providers run the app and website. We also use email-delivery, account-administration and accounting providers. Automation tools (Zapier) move information between the systems named here on our instructions.
Website measurement and advertising. We use website analytics and advertising platforms to measure our website and run our advertising, as section 5 explains.
Email privacy@studioera.co for the current list.
Others, rarely. We may share limited information with professional advisers, courts, regulators or law enforcement where the law requires it or where it is needed for legal advice, a claim or a serious safety matter. We disclose fitness or health information to our own insurers only where necessary to handle or defend a legal claim involving Studio Era and where the law permits. If Studio Era is sold or reorganized, your information may transfer to the new owner under the same protections, and we will tell you.
5. Cookies, pixels and advertising
On the website. We use cookies and similar tools to keep you signed in, remember your choices, protect the site, measure how it is used and measure our advertising. Our advertising and website measurement tools (such as the Meta pixel, Google Ads tags and Google Analytics) run on our public website pages and our checkout pages, including the page that confirms a purchase, so we can see how the site is used and which ads work. They do not run inside the app, and they do not receive your fitness information or anything you enter when setting up your program. Your browser settings can block or clear these cookies, and Meta's and Google's own ad settings let you limit how they use your activity.
Cookie choices. Where we show a cookie banner, it lets you accept or reject optional cookies and similar technologies used for website measurement and advertising, and you can change your choices through Privacy settings on our website.
Advertising. We advertise on platforms such as Meta and Google. We never use or share your fitness information, including what you enter when setting up your program, to target or measure advertising.
What we never do. We never use your food logs, weight, measurements, workout history, progress photos, Apple Health or Health Connect data, or support messages for advertising. The only exception is publicity material you separately give us with your written permission. Agreeing to your program is not agreeing to advertising.
6. Community and calls
If you ask to join our member community, we give Skool your email address to send your invitation. What you post there can be seen and copied by other members; your private app records cannot. We may record live Q&A calls and make the replays available to members. A recording may include your name, voice, video, questions and any personal or health information you choose to share during the call, so please avoid sharing anything you do not want in a replay other members can watch.
Deleting your Studio Era account does not delete your separate Skool account or your past posts.
7. Information outside Canada
We are based in Canada, but your information may be stored or processed in other countries, including the United States, by our team, contractors and the providers in section 4. We limit access to what each role needs and use contracts and safeguards appropriate to the information. Information held in another country can be subject to that country's laws, including lawful requests from its courts and authorities. Email privacy@studioera.co if you want to know more about where your information is held or to ask for a copy of the safeguards we rely on.
For members in the European Economic Area and the United Kingdom, transfers to us in Canada rely on the EU and UK adequacy decisions for Canada's federal privacy law, and transfers to our providers in the United States rely on safeguards recognized under EU and UK law, such as standard contractual clauses or, where the provider is certified, the Data Privacy Framework.
8. Security
We protect your information with access controls, credential protection, encryption in transit, and at rest where our providers support it, and procedures for handling privacy requests. No service can guarantee absolute security. If an incident affects you and the law requires notice, we tell you and the relevant regulator.
9. How long we keep your information
We keep information for as long as it is needed for the purpose we collected it, or for a period the law or a dispute requires. There is no single period for everything.
Your account, fitness history and progress photos. While your account is open, so your saved progress is there if you come back. If we introduce automatic deletion of long-inactive accounts, we will warn you by email first.
Support conversations. Until the matter is resolved and any follow-up, complaint or claim period has passed.
Community posts and call recordings. While they remain useful to members and consistent with the permissions given. You can ask us to remove yours.
Billing and accounting records. For the period tax and accounting law requires. These do not include your fitness profile.
Consent and request records. For as long as we need to show what you agreed to and what we did.
Marketing preferences. While you are subscribed, plus a minimal record after you unsubscribe so we do not contact you again.
Security and diagnostic logs. Only for the operational or security period they serve, unless an investigation needs them longer.
Cancelling your subscription does not delete your account or saved history. You can ask us to delete your account or particular records at any time. Deleted information may remain in restricted backups for a limited period before it is removed.
10. Your choices and requests
Delete, access, correct or withdraw. Delete your account in the app, or email privacy@studioera.co to access or correct your information, delete particular records or your account, or withdraw consent. You do not need to finish onboarding or wait for a billing period to end. Your subscription must be cancelled before your account is deleted: cancel in the app, or for a Stripe-billed plan ask us to cancel it when you email your deletion request; an Apple-billed plan is cancelled through Apple. The Terms & Conditions, section 9, explain the billing consequences and refunds.
What withdrawal means. If you withdraw consent, we stop the processing that depended on it as soon as possible and within any applicable legal deadline; we do not wait for your paid period to end. We may retain limited records only for separate lawful purposes described in section 9.
If you withdraw consent for the fitness information we need to run your program, your program stops. Stopping an optional feature, changing or withdrawing permission for it, or correcting an entry does not by itself withdraw consent for the whole program. You can do these at any time.
Other rights. Depending on where you live, you may also have the right to a portable copy of your information, to object to or restrict certain uses, to learn who has received your information, to use an authorized agent, or to opt out of targeted advertising, the sale of personal information or profiling. We never sell personal information, and we never use your fitness information for advertising. Section 5 describes the advertising tools on our website and how to control them. Ask and we will tell you what applies to you. We never penalize anyone for exercising a privacy right.
How we handle requests. We may ask you to confirm your identity in a proportionate way, usually through your account email. If someone asks on your behalf, we need proof that you authorized them, or we check with you directly. We respond within 30 days of receiving a request, extendable once where the law allows; if we need more time or refuse a request, we tell you why. If the law lets us charge a fee, we tell you before any chargeable work.
Appeals. If we refuse a request, you can appeal by emailing privacy@studioera.co with "Appeal" in the subject line. We answer within the time the law allows and explain the outcome. If you are still unhappy, you can go to a regulator.
Email. Every marketing email has an unsubscribe link. We still send the messages your membership needs: purchase confirmations, security alerts and service notices. Unsubscribing does not cancel your membership.
United States. If you live in a US state with a consumer privacy law, the rights above are how you exercise your rights to know, access, correct, delete and obtain a copy of your personal information, and to appeal. We have not sold personal information in the past 12 months, and we use sensitive personal information (your fitness and health information and photos) only to provide the service you asked for and, in de-identified form, for the statistics described in section 3. The categories we collect are identifiers, commercial information, internet or electronic network activity, sensitive personal information, visual information (photos you upload), and the targets and summaries the app creates from them. We do not discriminate against anyone for exercising a right.
Complaints. Write to our Privacy Officer at privacy@studioera.co with what happened and what you would like us to do. We investigate and reply. You can also go to a regulator at any time:
Where you live — Regulator
Canada — The Office of the Privacy Commissioner of Canada, or your provincial commissioner (in British Columbia, the Office of the Information and Privacy Commissioner).
United States — Your state attorney general or state privacy regulator. State health-data and privacy rights differ by state.
EEA and United Kingdom — Your national data protection authority; in the UK, the Information Commissioner's Office.
Australia — Office of the Australian Information Commissioner.
11. Under 18
Studio Era is for adults. We do not offer memberships to anyone under 18, with or without a parent's permission. If you believe someone under 18 has given us information, email privacy@studioera.co and we will investigate and delete it.
12. Legal bases where the EU or UK GDPR applies
What we do — Legal basis
Create your account, provide what you paid for, process payments, help with your account — Performance of our contract with you.
Build and run your program, your chosen tracking features, and health details you share when asking for help — Your consent, including explicit consent for health information.
Produce de-identified statistics about members — Our legitimate interests in improving the service, using records that have been de-identified.
Keep the service secure, prevent abuse, review support quality on non-health information — Our legitimate interests in running and protecting the service, balanced against your rights.
Keep tax, accounting and compliance records — Our legal obligations.
Send marketing email — Your consent or, for existing customers, our legitimate interests in telling you about our own similar services, with an unsubscribe in every message.
Use testimonials or publicity material — Your separate consent.
Establish or defend legal claims — Our legitimate interests; for health information, the legal-claims condition.
Understand how the app is used (product analytics) — Our legitimate interests in improving the app.
Use cookies for website measurement and advertising — Your consent, which you can withdraw through Privacy settings on our website.
You can withdraw consent at any time. Withdrawal does not make earlier processing unlawful if it was lawful under your consent when it took place. You can complain to your data protection authority at any time (section 10).
13. Changes to this policy
We update this policy when the service or our practices change. Each version shows its effective date, and we tell you about material changes. If a new use needs your permission, we ask before we start. Continuing to use the app is not consent where the law requires you to actively agree.
14. Contact
Studio Era Fitness Ltd
Attention: Privacy Officer
22334 McIntosh Avenue
Maple Ridge, BC V2X 3C1, Canada
Privacy: privacy@studioera.co
Membership and support: support@studioera.co